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An imperfect event this year is better than a perfect event next year

Start with the shape

Not the topic.

• Conversation — who’s talking with whom?
• Work session — what’s happening?
• Field experience — where are we going?
• Social gathering — who’s coming?
• Storytelling — what’s the takeaway?

You can mix and mash shapes, and if you can name the shape, you’re most of the way there.

The shortest path to an event

Give it a name and pick a time.

Doable beats impressive Local beats abstract Small beats theoretical Showing up beats waiting

This week is built by those who try things